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Even if your best friend owns a top pub­lish­ing com­pany, giv­ing you an imme­di­ate “in,” this does not guar­an­tee pub­lish­ing success.

First, you have to write a qual­ity book that has a clear tar­get audi­ence. And your book must answer a com­mon prob­lem or need that audi­ence shares. Then you have to develop a mar­ket­ing plan, and stick to it for at least two years.

Let’s begin with the process that should com­mence before you write your first word. Begin by read­ing A LOT. Read both books you pas­sion­ately love and books you can’t seem to make it past page five. Then fig­ure out what the author did in the book you loved, and what was wrong with in the book you couldn’t fin­ish. Write down these points so they are crys­tal clear to you. Read other people’s books for inspi­ra­tion and to dis­cover what you should avoid as a writer.

The next step is to plan out your book. Nar­row down your sub­ject, and then divide it into chap­ters. Each chap­ter should address a spe­cific aspect of the prob­lem your book is going to solve. In each chap­ter, break the spe­cific aspect down into sev­eral parts. This will help your read­ers take in your infor­ma­tion a bit at a time instead of over­whelm­ing them with every bit of infor­ma­tion clog­ging up the pages until they feel like they’re about to go blind. It’s not quite spoon-feeding the infor­ma­tion to your read­ers, but it’s close.

The next two steps are obvi­ous. Write your book and then revise it. And then revise it again. And per­haps again. Of course, writ­ing is extremely hard, and writ­ing a book can seem like an impos­si­ble task. There are many books out there that give you guide­lines to help you become famil­iar — and even love — the process of writ­ing and revi­sion. Find a num­ber of books about writ­ing. Bet­ter yet, find a num­ber of books about writ­ing the spe­cific type of book you aspire to write. These can serve as roadmaps on your writ­ing journey.

Once you’ve writ­ten your ebook and revised it at least twice, show it to some­one else whose opin­ion you respect. If you’re lucky enough to know a good edi­tor, see if you have some­thing to barter for him or her to go through your man­u­script. Or join a writ­ing group and let the other mem­bers cri­tique your work.

Then take all these ideas from other peo­ple, and revise your man­u­script one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most impor­tant steps to actu­ally pro­duc­ing a book is to know when to stop writ­ing and tin­ker­ing with it.

You’ve finally writ­ten your ebook! Pop open the bub­bly! Give your­self a night out on the town!

Okay, now that this nec­es­sary cel­e­bra­tion is out of your sys­tem, what do you do next?

How to turn your ebook into Prof­its

Ebooks are a rev­o­lu­tion­ary way to pub­lish your book with­out incur­ring the costs of print pro­duc­tion. All you need is a rel­e­vant and tar­geted sub­ject and some inex­pen­sive soft­ware, and you can trans­form your man­u­script into a book.

The prob­lem, in terms of actu­ally see­ing any prof­its from your ebook, is that the mar­ket is over­whelmed with ebooks, and many of them are not worth the time it takes to down­load them. Just because the abil­ity exists to eas­ily pro­duce an ebook, doesn’t make it good writing.

Make sure your book does not sim­ply rehash old mate­r­ial. You will injure your cred­i­bil­ity as an author by claim­ing to offer valu­able new insights and dis­ap­point­ing your audi­ence with mate­r­ial they’ve read a zil­lion times before. So spend enough time writ­ing and revis­ing your book to make sure it’s of the high­est qual­ity and presents the most cur­rent infor­ma­tion. A good book will even­tu­ally sell itself; false claims about your book will make it extremely dif­fi­cult to sell any future books you may write.

Assum­ing you have deter­mined that you do indeed have a qual­ity prod­uct that answers some ques­tion or need of your tar­get audi­ence with NEW infor­ma­tion, how do you know how much to charge for it? Rule num­ber 1: Set a price for your book equal to its value. An under-priced book will only give the impres­sion that your book isn’t worth very much.

To fig­ure out a fair price, esti­mate how much time you put into cre­at­ing it and how dif­fi­cult it was to trans­form the nec­es­sary infor­ma­tion into under­stand­able and engag­ing writ­ing. Fig­ure out how much your time and effort is worth, and then price it accord­ingly. The goal is for you to be ade­quately com­pen­sated for your tal­ent, your time, and your effort.

Once you’ve fig­ured out a price that is high enough to con­vey the value of the book, but not so high as to be out of the reach of your tar­get audience’s mean bud­get, then it’s time to offer it for sale on your web­site. To attract sales, you will need to develop a pro­mo­tional cam­paign, par­tic­u­larly if you are an unknown author.

There are mul­ti­tudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both cre­ative and pro­fes­sional. Learn how to write a catchy yet infor­ma­tive press release, and send copies of your ebook to sites that spe­cial­ize in ebook reviews.

Learn how to write pow­er­ful sales copy, or hire some­one to write it for you. This is an essen­tial. You absolutely need excel­lent sales copy to sell your book. Make sure the copy includes all the rea­sons your tar­get audi­ence needs your book, and the ben­e­fits they will derive from buy­ing it.

Use graph­ics in your pro­mo­tional mate­ri­als. Beau­ti­ful graph­ics have the power to instantly con­vey the qual­ity and value of your ebook. Graph­ics can also con­vey the amount of valu­able infor­ma­tion the book con­tains, and your care­ful atten­tion to detail. Pro­fes­sional graph­ics sell pro­fes­sional books. They reas­sure the cus­tomer that the prod­uct is what it claims to be.

Con­sider excerpt­ing chap­ters for arti­cles. You can offer these tid­bits for free on your web­site as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your down­load link, make sure to sim­plify the process. It’s a good idea to offer a few bonuses that make your book even more entic­ing to pur­chase, but make sure the bonuses are valu­able and high qual­ity. Too many bonuses that are basi­cally a load of use­less stuff will com­pro­mise the impres­sion your audi­ence has of your ebook. The goal is to con­vey to your audi­ence that they are get­ting a qual­ity prod­uct for a good deal. That means apply­ing restraint, espe­cially when it comes to adding bonus items. Too much free stuff offered dimin­ishes your credibility.

Make sure your book is a qual­ity prod­uct. Make sure it is rel­e­vant and cur­rent. Develop an effec­tive mar­ket­ing plan that includes excel­lent sales copy and excerpted arti­cles. Then offer your book for sale, and wait for your audi­ence to dis­cover you!

The author, William Yost, is a soft­ware engi­neer who is explor­ing web­site mar­ket­ing as a hobby, pos­si­bly a sec­ond income. He main­tains a free arti­cles site at http://www.freearticles.u-seek-it.com, an online store at http://www.webstore.u-seek-it.com, and a forum at http://www.websitemarketing.u-seek-it.com .

Cat­a­logue: Writ­ing & Speak­ing
Title: Steps To Pub­lish­ing Suc­cess By: William Yost

Arti­cle Sources:
• Amazon.com: Do The Write Thing: Seven Steps to Pub­lish­ing Success …
• Steps to Pub­lish­ing Success
• Do the Write Thing: 7 Steps to Pub­lish­ing Suc­cess. . — nonfiction …
• Free Arti­cles and Con­tent Gen­er­a­tor for Webmasters

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