People use Amazon’s Alexa web traffic rank to estimate your site’s popularity. Alexa determines your site’s traffic rank based on the people who visit your site out of all the people who have installed the Alexa tool bar in their browsers. Though it is not a perfect method to determine a site’s traffic, many still use it as a relative measure of web traffic.
If most of your visitors are not using the Alexa tool bar, your site’s ranking in Alex will be low even if you have a decent traffic. This low ranking may affect your site’s advertising rates. So, it is prudent to increase the Alexa ranking by following the 7 steps described below.
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