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Even if your best friend owns a top pub­lish­ing com­pany, giv­ing you an imme­di­ate “in,” this does not guar­an­tee pub­lish­ing success.

First, you have to write a qual­ity book that has a clear tar­get audi­ence. And your book must answer a com­mon prob­lem or need that audi­ence shares. Then you have to develop a mar­ket­ing plan, and stick to it for at least two years.

Let’s begin with the process that should com­mence before you write your first word. Begin by read­ing A LOT. Read both books you pas­sion­ately love and books you can’t seem to make it past page five. Then fig­ure out what the author did in the book you loved, and what was wrong with in the book you couldn’t fin­ish. Write down these points so they are crys­tal clear to you. Read other people’s books for inspi­ra­tion and to dis­cover what you should avoid as a writer.

The next step is to plan out your book. Nar­row down your sub­ject, and then divide it into chap­ters. Each chap­ter should address a spe­cific aspect of the prob­lem your book is going to solve. In each chap­ter, break the spe­cific aspect down into sev­eral parts. This will help your read­ers take in your infor­ma­tion a bit at a time instead of over­whelm­ing them with every bit of infor­ma­tion clog­ging up the pages until they feel like they’re about to go blind. It’s not quite spoon-feeding the infor­ma­tion to your read­ers, but it’s close.

The next two steps are obvi­ous. Write your book and then revise it. And then revise it again. And per­haps again. Of course, writ­ing is extremely hard, and writ­ing a book can seem like an impos­si­ble task. There are many books out there that give you guide­lines to help you become famil­iar — and even love — the process of writ­ing and revi­sion. Find a num­ber of books about writ­ing. Bet­ter yet, find a num­ber of books about writ­ing the spe­cific type of book you aspire to write. These can serve as roadmaps on your writ­ing journey.

Once you’ve writ­ten your ebook and revised it at least twice, show it to some­one else whose opin­ion you respect. If you’re lucky enough to know a good edi­tor, see if you have some­thing to barter for him or her to go through your man­u­script. Or join a writ­ing group and let the other mem­bers cri­tique your work.

Then take all these ideas from other peo­ple, and revise your man­u­script one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most impor­tant steps to actu­ally pro­duc­ing a book is to know when to stop writ­ing and tin­ker­ing with it.

You’ve finally writ­ten your ebook! Pop open the bub­bly! Give your­self a night out on the town!

Okay, now that this nec­es­sary cel­e­bra­tion is out of your sys­tem, what do you do next?

How to turn your ebook into Prof­its
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